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Case study

AI2025–2026

Finicify

AI analytics and reporting platform for asset management — built at Mendel Lab.

Finicify is a multi-layered enterprise analytics and reporting product for asset management institutions. At Mendel Lab I helped ship the public product experience that explains the platform, modules, and audience — with a live demo path for prospects.

Live site
Finicify marketing hero introducing financial technology for investment analysis and investor relations.
ReactTypeScriptViteFramer MotionTailwind CSSPythonFastAPIPostgreSQL

Gallery

Contribution

  • Built and refined the Finicify marketing site at Mendel Lab for an enterprise AI analytics product.
  • Implemented the hero, modules carousel, audience, mission, and team storytelling sections.
  • Contributed to API and data flows that power analytics, reporting, and role-based access for the platform.
  • Shipped multilingual UI controls and a clear Book-a-Demo conversion path for prospects.
  • Polished motion, layout, and responsive behavior so the product story reads cleanly on desktop and mobile.

Outcome

Delivered a live product marketing experience for Finicify that presents Mendel Lab’s AI analytics platform clearly to asset-management prospects.

Technical decisions

  • Vite + React product marketing surface

    Shipped a fast client-rendered product site with componentized sections for hero, modules, audience, and company story.

    React · Vite · TypeScript · Tailwind CSS

  • API-backed analytics platform

    Supported backend services for analysis, reporting workflows, and authorization around institutional financial data.

    Python · FastAPI · PostgreSQL

  • Motion-led product storytelling

    Used Framer Motion and section choreography to guide visitors through platform capabilities without overwhelming the first viewport.

    Framer Motion · React

Challenges

  • Explaining enterprise AI without jargon overload

    Asset-management analytics is dense — the site needed to communicate value to executives and operators quickly.

    Resolution: Structured the narrative around modules, audiences, and outcomes, with progressive detail deeper on the page.

  • Keeping a dark, brand-heavy UI readable

    High-contrast finance branding can hurt scanability if hierarchy is weak.

    Resolution: Tightened typography scale, section spacing, and CTA placement so Book a Demo stayed discoverable across breakpoints.